Specialist Team

Energia Potior Limited is a collaboration between Auckland UniServices Limited (the commercialisation arm of the University of Auckland, and private sector manufacturing company, Yunca Holdings Limited.

Dr. Mark

BE (Hons), PhD (Chem & Mat Eng) 



Mark has over 20 years’ experience (7 years at the Light Metals Research Centre) in research and development, technical support and project management in metal production industries. 

After completing a PhD that focussed on current efficiency measurement and anode effect gas emissions with time spent in aluminium smelters, Mark next worked in electric arc steelmaking with a particular interest in foaming slag chemistry and refractory practices.  In 2008 he returned to the aluminium industry initially as an International Projects Manager at LMRC, and now serves as the Centre Director.  

His main smelter based projects now involve working in carbon plants and rodding rooms to improve the consistency of anodes produced, optimise use of raw materials and put best practice procedures for carbon plants and potrooms in place.  Mark is also a lead instructor for LMRC’s industrial training courses that are customised for and delivered at various smelter sites.  He also plays a guiding role in the fundamental research programs carried out in the Centre with several PhD students at different stages of their work. 

His project work has allowed him to gain significant primary aluminium experience in a number of smelters and technologies in Europe, Middle East, New Zealand, North America, and especially in China with the new suite of high amperage pot technologies that are dominating the new capacity coming online.

In his Director role, Mark has overall authority and responsibility for all commercial activities and the daily running of the Light Metals Research Centre.

Key Capabilities
The following are some of the areas that Mark has experience and interest with:

  • Carbon plant performance

  • Shell Heat Exchanger Technology

  • Smelter best work practices

  • Industrial training

  • New operating dynamics for smelters

Professional Qualifications and Memberships

  • PhD in Chemical and Materials Engineering

  • Bachelor of Engineering (Hons) in Chemical and Materials Engineering

  • Member – The Minerals, Metals and Materials Society (TMS) and its Aluminium Committee

Contact Details
Email: mark@energiapotior.com
Phone: +64 21 275 0553


Geoff Matthews

PGDipMark, FCIM (UK)

Geoff Matthews

Global Head of strategy

Geoff Matthews is a brand marketer and business consultant with a record of success in fast growth businesses. 

After acting as Personal Private Secretary to the Prime Minister, the Rt. Hon. James Bolger ONZ from 1987 to 1997, Geoff embarked on a successful career in advertising and public relations.

In 2001 Geoff founded multi-award winning marketing and branding consultancy, BrandCom Ltd.

BrandCom Ltd became a Deloitte Fast50 company in 2004 and since that time their work has seen Geoff play a key role in commercialising a number of new new products, as well as and setting up, driving and managing a number of diverse companies.  

As well as BrandCom being a five-time winner of the TVNZ New Zealand Marketing Awards, Geoff was voted a finalist in the ‘Marketer of the Year’ category in 2011, and in both 2012 and 2013 was a finalist in the Marketing Excellence Category, receiving a Merit Award in 2012.

In 2012 Geoff was elected a Fellow of the Chartered Institute of Marketers (UK).

Contact Details
Email: geoff@energiapotior.com
Phone: +64 274 426 750